About Us

What are Glow & Flow K‑Beauty .

• Focus on skin health & prevention — Korean skincare tends to emphasize healthy skin first: hydration, barrier care, gentle ingredients. Instead of covering up problems, many products aim to prevent them. Ingredients like hyaluronic acid, centile, niacinamide, etc. are common.

• Innovation & trends — Korea is often faster to test and adopt new formats (sheet masks, cushion compacts, essences, ampoules, etc.). There’s a strong culture of innovation in both formulas and product design.

• Layered routines — Many users follow multi‑step routines (cleansing, toning, essences/serums, moisturizers, sun protection, masks etc.). This has also driven demand for a large variety of product types.

• Beauty culture + media influence — K‑pop, K‑dramas, influencers all help spread trends. Global interest in Korean culture helps the products.

• Regulation & quality — Korea has well‑developed cosmetic regulation, many brands are quite rigorous about safety, efficacy, and frequently promote “clean,” “natural,” or “dermatologist tested” options.